Our breadth of experience at both an agency and individual level (some of us have been around for a while) means there aren't many categories we haven't had some exposure to. Anyone for market sizing the brick category or impotence remedy NPD for example? How about mystery shopping funeral services? Positioning of magazines or product development of confectionery for children? However, there are several areas in which we consider ourselves serious experts. By this we mean our knowledge of key brands, the market dynamics, significant consumer issues and how best to conduct research is extensive.

Our key specialist areas include, but are not limited to:

  • retail & shoppers
  • FMCG
  • telecommunications
  • health and pharmaceutical
  • technology
  • finance
  • media
  • not-for-profit & social marketing
  • lifestyle

And we work with people from all walks of life and all lifestages from infants to the elderly and everyone in between.