We are human-centred and keep it real.
People do not live behind one-way glass mirrors. Neither do they sit permanently at the end of an internet connection, although smartphones may rarely leave their hands! Let's face it, people just don't think as much, or care as much about our client's brands or their behaviour as they or we do. People are people living their lives in a fast paced digital age where attention spans are limited. Our approaches reflect this.
We place great importance on seeking out and engaging with people (your customers) wherever they may be. Nothing substitutes for observations in real life situations, which are closer to buying decisions, making brand choices or experiencing customer journeys. The human element remains key to gaining insight truths
Our intrepid researcher/planners can be found in person or via smartphone videos or research platform in the furthest extremes of major urban hotspots, declining rural towns, mountainous enclaves, coastal growth areas and quiet suburbs - not to mention pubs, clubs, homes, leisure venues, workplaces, shops, social media + forums … just to name a few.
We try to connect with people on their terms and in locations that fit with them, and increasingly, that also means embracing technology + social media in new and interesting ways.
